One of the mistakes I see consistently in organizations trying to create or manage change is thinking that through theoretical understanding somehow people will manage to change either a behaviour or a system. The challenge is that when we apply the Video Test to the outcome the test fails.
Change occurs in organizations when people are led through a process which helps them collect the data, push it through a process which involves them coming up with a solution to change behaviours and systems. Sound more engaging than listening to someones diatribe or theory?
The diagram on the above on the right blends a simplified methodology for how to create real change within an organization with an understanding of what the underlying learning stages that are occurring for individuals.