Leadership: people don’t buy “what” you do, they buy “why” you do it.

Key lesson: people don’t buy what you do, they buy “why” you do it.


3 responses to “Leadership: people don’t buy “what” you do, they buy “why” you do it.

  1. Wow! That was an amazing find! Although what he said is nothing revolutionary, I agree with what he says. It’s the purpose, the vision, the mission, (the why) that should be communicated to the team, before any plans are laid out.

    What I found really interesting is when he applied this principle to products & advertising. We are creatures of meaning. We seek to find meaning in all that we do. If we seek to provide this meaning, we will gain people’s hearts, minds, and souls.

  2. It fundamentally starts with a passion as I discuss in my blog http://nosmokeandmirrors.wordpress.com/2010/05/26/do-i-need-a-passion-statement-for-my-business-take-the-short-quiz%e2%80%a6/

    People can read authentic desire to serve, or desire to serve yourself.
    Mark Allen Roberts

  3. Fantastic insights! When motivations are pure, it shows in everything a leader does. This, in turn, can rub off on employees and help raise a company’s star high. As this piece (http://www.upyourservice.com/learning-library/customer-service-innovation/how-to-stand-out-from-the-crowd) points out, the right words – and actions – can make all the difference.

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