Since I started this blog a number of CEOs and Entrepreneurs have asked me questions about the “how” and the “why” of blogging. A friend of mine, Maria LoScerbo, owns a PR firm in town called EpicPR and she blogged about a Globe and Mail article that was written earlier this year on the pros and cons of CEO blogging that I think answers a lot of those questions: here it is.
I decided to start blogging as a result of multiple conversations with Mike Jagger, a friend of mine who owns a security company (Provident Security), who has been a prolific blogger for years now. One of the first things he told me about his blog is that 9/10 of his new customers mention it as one of the reasons they decided to choose Provident. That’s all I needed to know to finally start blogging.